Louis Pretorius
Leader | Innovator | Problem Solver
Visionary leader with a proven track record in marketing and over 20 years of expertise in strategic planning, brand management, and creative direction.
ABOUT ME
For the Future
For the Innovator: Where others see the impossible, I see the starting point. Let’s build the future together. For the Problem-Solver: Give me your biggest challenge, and I’ll show you how we can turn it into your greatest opportunity. For the Team Leader: Behind every successful project is a tribe of passionate individuals. I don’t just lead tribes; I inspire movements. For the Creative Thinker: In a monochrome world, I’m the splash of color. Let’s craft a vibrant story together. For the Change-Maker: Status quo? Let’s disrupt it. Your mission, my passion – we’ll drive change, fuel passion, and redefine success. For the Strategist: Where others see chaos, I see patterns; where they see problems, I see solutions. Together, we’ll navigate to brilliance. For the Visionary: Imagination is the blueprint of reality. Together, we can transcend boundaries and shape a future that inspires.
For the Future: Ready when you are…
“Innovation distinguishes between a leader and a follower.”
– Steve Jobs
My Experience
Leader
Freelance – Creative, Brand, & Marketing Consultant
With over two decades of experience in the industry, I have honed my skills in brand marketing and creative consultancy. I have collaborated with top-tier clients, delivering impactful strategies and solutions that drive business growth.
My expertise spans various sectors, ensuring a comprehensive approach to every project.
Digital Qube Marketing Consultancy – Creative Consultant
Assisted Digital Qube with Creative, Brand, and Marketing consultancy services along with Business Development. Helped them secure projects with prestigious companies in Abu Dhabi along with a few long-term contracts.
Alnasr Advertising – Account / BD / Creative Services Director
Built the agency from the ground up into a profitable and esteemed entity, securing projects with the UAE’s most prestigious companies and government agencies.
Spearheaded business development, oversaw the creative team, led partnerships, managed client relationships, ensured project quality, and crafted company strategy. My leadership encompassed sales, cross-selling, up-selling, consultancy, quality control, problem-solving, and process implementation.
Secured multiple multi-year creative contracts with renowned clients such as the Department of Energy, Abu Dhabi Accountability Authority, SEHA, Cleveland Clinic Abu Dhabi, ADNOC Onshore, ADNOC Offshore, and others, cementing Alnasr’s reputation as a creative force in the industry.
Alnasr Technical Trading Agencies – Commercial & Business Development Director
Steered Alnasr’s commercial and business growth, devising strategies for expansion. Managed business development, digital marketing, e-commerce, and contract negotiations, driving innovation. Pioneered e-commerce, implemented SEO to enhance online presence, and led the company’s digital transformation.
Delta Medical Est – Account / Business Development Director
As the Business Development Director, I was the dynamo behind Delta Medical’s growth, orchestrating the servicing of existing and new clients, managing multifaceted projects, and pioneering innovative strategies to elevate marketing and business expansion.
With a deft balance of strategy and creativity, I led initiatives in digital marketing, e-commerce development, contract negotiation, and problem-solving, to transform and invigorate the business landscape.
My visionary leadership catalyzed the creation of an e-commerce arm at a time when only one other competitor ventured there, resulting in a consistent growth in online sales and positioning Delta Medical at the forefront of industry innovation at the time.
Dreams Creative International – Account / BD / Creative Services Director
As the linchpin, I harnessed creativity, strategy, and leadership to not only manage the entire creative team but also to independently secure and cultivate new client relationships while maintaining existing ones.
Serving as a creative lead, strategist, and relationship manager, I championed business growth through project management, process implementation, and astute consultancy, crafting a holistic operational model that balanced innovation with efficiency.
My strategic vision not only secured collaborations with some of the UAE’s biggest companies but also drove a transformation in project management that enhanced overall efficiency by over 30%.
Notable Clients
My Experience
Innovator
Passion Posts – Founder & Chief Passion Officer
During Covid, I created an online writing service tailored to niche website owners and SEO strategists, growing the business to a peak valuation of $1 million with a dedicated team of over 150 professionals, and generating revenue of close to $2 million from 2021 to 2023.
I began as the driving force behind the business, later evolving into a role of strategic oversight, streamlining processes to fully “automate” the business while only managing finances and nurturing a culture of innovation and excellence.
Beyond financial success, Passion Posts was recognized by prominent blogger Jon Dykstra as his favorite writing service in 2021—a testament to the quality and reputation that the company has maintained even in the face of challenges such as the rise of generative AI tools.
For more, check out passionposts.com
Niche Websites (SEO) – Owner
A self-taught SEO expert, I independently built multiple niche websites across various domains, managing them with a small dedicated team, and investing only around 2-3 hours a month in oversight.
My involvement spanned the conceptualization, creation, and optimization of diverse niche websites, employing innovative SEO strategies, team leadership, and efficient management to maintain consistent growth and performance.
My top five websites amassed a staggering 4.2 million pageviews since the beginning of 2021. My top-performing website also earned remarkable organic backlinks from prestigious platforms like Wikipedia, Yahoo, MSN, Popular Mechanics, Business Insider, Forbes, and others, validating the quality and reach of the content.
“The best way to find a solution to a problem is to first understand it.”
– Stephen Covey
My Experience
Problem Solver
PassionWriter.io – Founder & Owner
Embracing the transformation of the industry, I transitioned from Passion Posts to develop PassionWriter.io, an AI-driven, all-in-one blog writing solution tailored for niche website entrepreneurs and corporate companies.
Scheduled for launch in August 2023, this groundbreaking tool integrates features such as SEO and keyword optimization, source citation, live search connectivity, and a plethora of customization options, all aimed at redefining the content creation process.
PassionWriter.io symbolizes innovation and agility, mirroring a deep insight into the ever-changing needs of digital content creators. It holds promise as a potential disruptor in the realm of automated content generation.
For more, check out passionwriter.io
My Approach
My Process
INVESTIGATE
Analyzing the landscape to grasp the core challenge, my preparation lays the foundation for insightful innovation.
CULTIVATE
Encouraging free thought and collaboration, I foster an environment where creativity blossoms, nurturing unique solutions.
ACCENTUATE
During the incubation phase, I emphasize the key insights, refining and aligning them with the overarching vision.
ILLUSTRATE
I transform complex ideas into clear visions, painting a vivid picture that resonates with stakeholders and aligns with objectives.
ACTIVATE
Moving from planning to action, I kickstart the execution with precision, ensuring alignment with strategy and goals.
CELEBRATE
With meticulous attention to detail, I ensure the final delivery is not just complete but a cause for celebration, and exceeding expectations.
My Approach
My Business Principles
“Creativity is thinking up new things. Innovation is doing new things.“
– Theodore Levitt
Get In Touch
Contact Me
