When it comes to the content creation process, getting a first draft done right (or mostly right) the first time makes good business sense. The chances of that happening without some direction, though, are slim. Unless you use a content brief. But what is a content brief, and how can […]
What is a Content Brief? Read More »
The digital marketing profession is an impressive innovation for achieving customer loyalty. Its far-reaching effects can easily traverse the globe and procure loyalty among customers without the need for traditional methods like billboards, posters, flyers, and even word of mouth. So how do you achieve customer loyalty in the digital
Achieving Customer Loyalty In The Digital Age Read More »
Have you ever sat confused in a marketing meeting where the acronyms are flying around like there’s a Scrabble tile fight going on? The only acronym in your head is WTF (Wait ‘Til Friday), and you’re pretending to look intelligent. Acronyms speed up communication, sure, but only if you know
The Most Common Marketing Acronyms Defined Read More »
Companies compete for our attention. They must compete with other companies around the world for our limited attention. The big debate within these companies is always whether to spend their funding on the product or the brand. As a Sales and Marketing practitioner in the automotive industry for the past
What Comes First, Brand or Product? (We Find Out) Read More »
Heard the term but have no idea what it means? Chances are, you have been mass-marketed to…many times! If you are connected to your world through radio, tv, or newspapers, many of the ads you see are examples of mass marketing. Mass marketing is a strategy of marketing to a
What Is Mass Marketing? Read More »
You may have heard the term ‘Marketing Information System’ and just sent it to a folder in the back of your brain, with other new business-tech-sounding words that you glaze over when you hear. While you might understand each of the words separately, what do they all mean together? Marketing
What Are Marketing Information Systems? (With Examples) Read More »
We live in a time where brands are starting to invest much more energy and resources in the brand experience. Social media have also geared people more towards experiences and sharing those experiences. And let’s be real, we all enjoy great experiences that we can share with our friends. Experiential
Why Is Experiential Marketing So Powerful For Businesses? Read More »
Cross marketing is a concept that has been around for many years and has been successfully used by brands of all shapes and sizes to promote their products and services. If done correctly, this is a great tool for business owners to increase the reach of their products and services,
What Is Cross Marketing And How Can It Benefit Your Brand? Read More »
