Branding

Every graphic designer in their career has had to make a logo or two. And even though the process may seem simple enough, understanding and implementing nuances and specific techniques separate good logotype design from great design. Let’s see what these are. 5 qualities of a successful logotype are legibleness, […]

In today’s competitive market, establishing a strong and distinct brand identity is crucial for success. Branding goes beyond just a logo or a catchy slogan; it’s about creating a unique persona that resonates with your target audience. With so many different approaches to branding, it can be challenging to decide

When embarking on your entrepreneurial journey, it can be challenging to decide which branding strategy to adopt for your products or services. One effective strategy that many successful companies use is endorsed branding. So, what exactly is endorsed branding? An endorsed branding strategy is a branding strategy used by a

When you’re starting your entrepreneurial journey, it can be quite confusing to decide which branding strategy to utilize for your products or services. One of the most common and widely recognized strategies is product branding. So, what exactly is product branding? A product branding strategy is a branding strategy that

It’s difficult to put a price on branding. Great branding can be the driving force behind the growth of your business, but the direct benefits can be difficult to see. When working with a branding agency, you’ll have to decide how much your brand is worth. Branding companies can charge

We are surrounded by brands everywhere. They help us so many ways that we take them for granted and often don’t even realize how they help us. When we go shopping for food, we are guided to a place that we know and trust.  Walking down the supermarket’s aisles, our

Building a brand is a critical yet complex process. A Brand is so much more than a name or logo – it is a detailed identity that illuminates many things you do as a company and is not limited to the product, service, or website itself. So, what key features

In a world full of clutter, creating a winning brand message is key to success. Product life cycles are becoming ever shorter. There is no time to do it right the second time. We only witness success stories because the failures are not spoken about that often. Success and failure

Humans are fascinated by personality traits. The popularity of the horoscope, based on the twelve signs of the Zodiac, is global. People love to belong. They want to identify with a group, and thus brands need to create that belonging for their target market. A great brand promises that when

I recently created a small business and spent quite a bit of time analyzing, strategizing, and debating which branding strategy to utilize concerning the services I was planning on offering. As frustrating as that can be, luckily, branding is my area of expertise, and so this wasn’t as hard for

Small or big, companies have the same goal of establishing a strong brand that customers can relate to and will remind them of high-quality products and vital customer service. Brand Lift Studies existed since 2005 when a company named Vizu had a goal of creating an opposite to how TV

Brand perception set the tone for building customer relationship. In today’s world, buying decision is influenced by the consumer’s opinions and experiences.  Negative branding is an aggressive strategy used by companies to paint their competitors in a bad light. It is a technique that has been criticized as unethical because